Product School | Lead a Team in Fast Product Launches

Launching a product can be exhilarating and nerve-wracking at the same time. In this talk, we’ll explore how to effectively lead a product team through the fast-paced journey of bringing a new product to market.

We’ll kick things off by defining what exactly constitutes a launch and why it’s crucial to set clear objectives and expectations from the get-go. We’ll discuss the Minimum Viable Product for a launch. Then, we’ll discuss the differences in launching products on the frontend versus the backend, and shed light on how product launches differ between B2B and B2C companies. Finally, we’ll delve into the importance of internal process improvements for enhancing the product launch cycle, and making fast-paced launches more sustainable.

You’ll leave equipped with practical knowledge to drive successful launches for any product.

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